Launching Berocca in the US

Who can motivate people who are already super motivated? The one and only Brock Spedwell, the most motivational speaker on the planet.

When Bayer was launching Berocca, their energy drink in the U.S., we gave Brock Spedwell one sole mission: to motivate people to buy Berocca.
Why did he accept such a challenge? Because we also gave him stock options.