Motorola Shattered World

When your screen shatters, what happens to your emojis? 

Find out in this series of short films we created with Motorola to launch the DROID Turbo 2, the world's first smartphone with a shatterproof screen. 

#ShatteredStories

We worked with Passion Pictures to bring the emojis to life  with 3D animations puppeteered in real-time.
When people tweeted about shattered screens, the emojis responded on Twitter and asked them to switch to shatterproof.
Each personalized animation was written, voiced, animated, edited, and sent back in a little over an hour. 
Here's the summary of our very loooooooong day:

Executive Creative Director: Mike Wente, VML
Creative Director: Harsh Kapadia
GCD: Josh McGuire
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter