Yes, Virginia The Musical

Kids can show the world what it means to believe better than anyone else.

So to celebrate the 5th anniversary of Macy's Believe Campaign we created a new musical based on Macy's animated holiday classic "Yes, Virginia"
and gave the show to schools royalty free. 

To help teachers put on the musical, we created an online toolkit complete with the full musical score, costume advice, and tutorial videos from some of Macy's stars in residence. And because theater programs need our help, we gave the first 100 eligible schools $1000 to put on a great show. 

In the show's inaugural year, more than 1300 schools across the country staged productions and Director Marilyn Agrelo made a documentary called "No Small Parts" about it.