Google + Legoland
To solve the age-old question, "Are we there yet?" our team worked with LEGOLAND Florida and Google to create the first GPS for kids.
Quest to LEGOLAND maps a route to LEGOLAND using real-time GPS data to pull in landmarks as kids travel. The landmarks become part of a LEGO-themed story, and as kids move on the map, they unlock games and complete trivia questions to complete their quest.
Credits:
Debbi Vandeven, Global Chief Creative Officer
Mike Wente, Chief Creative Officer, North America
Craig Elimeliah, Managing Director, Creative Technology
Harsh Kapadia, Creative Director
Justine Cotter, Senior Copywriter
Raihana Halim, Senior Art Director
Everett Ching, Senior Art Director
Edi Loyola, Art Director
Cynthia Lin, Senior Project Manager
Becka Vigorito, Group Director, Client engagement
Julia Mooradian, Supervisor, Client Engagement
Josh Wolf, Technical Director
Laurie Hollar, Associate Creative Director